Press Release 3/09

Normal 0 false false false MicrosoftInternetExplorer4

Press Release

Contact: Kelley Kremer
(530) 592-6038
Email:kkremer@digitalpth.net
www.Passthekindness.com

For Immediate Release

4 KIDS, 1,000 WRISTBANDS AND 5 CONTINENTS EQUAL A BETTER WORLD
Little Things Make a Big Difference

Four young kids in Chico, California are taking it upon themselves to make the world a better place. Kara, age 10, Kevin age 8, Jake age 6, and Luke age 3 decided to create change by inspiring acts of kindness in other kids and created a business to do just that. Kara and Kevin took positions as CEO’s while Jake and Luke became Vice Presidents. Kara created the company’s name and Jake drew the logo. Kevin decided to have rainbow-swirled wristbands and Luke decided that he wanted his own personal organizer.

The organizers of PassTheKindness built their company and website on the idea that one small act of kindness inspires a chain reaction of multiple acts of kindness. The idea for the company was inspired by a story of how one person in a gesture of kindness gave on a wristband to a friend who was having a bad day.

Pass the kindness began its campaign by giving out 1,000 wristbands in fifteen US cities, and the countries of Panama, Ecuador, Portugal and England. New countries are being added every week. Wristbands were handed out to teachers, community leaders and kids’ organizations.

PassTheKindness allows kids from all over the world to go to the PassTheKindness.com website and submit stories, pictures, and feedback for other kids pertaining to acts of kindness. It’s a website by kids and for kids who share one small kindness each day. They are asked to pass their wristband to a child showing kindness and that child does the same. Kids across the globe will be able to track the results of their kindness by the six-digit code on the wristbands. They’ll know who received their kindness, who passed it on and how far their kindness went. More than two-hundred kids have already participated, and the four kids who organized PassTheKindness hope to reach more than ten-thousand by February 1, 2010; one-thousand wristbands and ten-thousand kids, all working to change the world through kindness.

PassTheKindness believes that simple acts of kindness make the world a better place. These kids are taking the lead in encouraging others to act kindly. Little things done over and over again have the greatest effect. These kids are acting on the premise that if you want to make the world a better place, you should start with yourself. And they are.